Currently designing at Deriv · Dubai

I find the problem underneath the brief, then design the thing that actually solves it.

Product designer and UX researcher, fourteen years in fintech and health. Previously AZA Finance, Made by People, WPP Scangroup, VMLY&R.

Case studies/003

  1. 01 AZA Finance UX Research Product Design 0–1 flow

    Simplifying onboarding Journey using open source API

    Registry data now does the work the form used to ask for.

    50% faster onboarding Read it→

    The business verification step of the AZA onboarding flow, with a company search field.

  2. 02 Kamoa Product Design Product Ownership AI/ML

    Using AI and ML to improve credit access for small businesses

    A credit score for SMEs with no credit history, built from the transactions they already generate.

    2M downloads · 8 partner lenders Read it→

    Kamoa app screens: credit score, report and financial document upload.

  3. 03 Interch UX Research Design Strategy Platform

    Advancing health equity in Kenya with AI-enabled data

    Campaign planning tools for county health teams who were working by hand.

    15% projected drop in child mortality Read it→

    The interch campaign dashboard, showing audience enrolment and campaign performance.

Now

Thinking about trust in products people can't inspect — a credit score, a verification decision, a risk model. Explainability is a design problem before it's a technical one.

More on this→

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